From Simple to Intensive — Choose the Path That Fits Your Needs
Gap Clarity
INVESTMENT: €999 (Founding rate)
WHAT YOU GET:
→ 90-minute intensive diagnostic session + mapping your high-level, most urgent, behavioral system (founder assumptions/team decisions/product patterns/user behavior)
→ AI-Enhanced Behavioral Analysis using proprietary intelligence:
Curated database of 1,500+ behavioral science research studies
Pattern recognition across 200+ documented cognitive biases
50+ diagnostic frameworks (gathered over a decade from top experts in product, behavioral sciences, and strategy)
→ Included for Ongoing Use:
Academy of Irrationality: Education so your team can independently understand behavioral drivers behind user decisions
Growth Experiment Database: 400+ validated A/B test insights your team can deploy immediately
Why this is cheap: Most founders spend €20K-150K building solutions based on misaligned assumptions. This diagnostic reveals if you're solving the right problem - or optimizing the wrong thing entirely.
Specific outputs:
Invisible Gap Report: 8-12 page analysis of where your assumptions diverge from reality
Top 3 Behavioral Bottlenecks: Ranked by impact with supporting evidence (2-3 pages)
Root Cause Analysis: WHY these exist, not just symptoms (3-4 pages)
Prioritized Action Plan: 3-5 highest-leverage fixes with priority ranking (1-2 pages)
Risk Assessment Framework: Potential side effects + framework to spot them (1 page)
Timeline: Within 1 week (3-5 business days)
Perfect for tech builders (founders, product leaders, strategic executives) who:
Know metrics are stuck but can't figure out WHY
Have tried obvious fixes (UX, features, A/B tests) without results
Need clarity before committing resources to major changes
Want expert diagnosis before burning more runway on guesswork
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Complete System Clarity
INVESTMENT: €2.999 (Founding rate)
WHAT YOU GET:
→ 2-Week Comprehensive Behavioral Architecture Audit powered by BASIC© methodology
Full diagnostic of your complete behavioral system with priority roadmap (founder assumptions → team decisions → product patterns → user behavior → market context)
→ AI-Enhanced Deep Analysis using proprietary intelligence:
Curated database of 1,500+ behavioral science research studies
Pattern recognition across 200+ documented cognitive biases
50+ diagnostic frameworks (gathered over a decade from top experts in product, behavioral sciences, and strategy)
Customer journey mapping with behavioral friction analysis at each touchpoint
→ Live Working Sessions:
2-3 collaborative workshops with your team to review findings, answer questions, and refine the strategic approach together
→ Included for Ongoing Use:
Academy of Irrationality: Education so your team can independently understand behavioral drivers
Growth Experiment Database: 400+ validated A/B test insights your team can deploy immediately
WHY THIS IS CHEAP:
Building the wrong features or pivoting typically costs €50k+ in team expenses, development time, and lost opportunity cost. This 2-week audit maps your complete behavioral system and identifies what to fix first - before you commit resources to potentially misguided execution.
One avoided feature built on wrong assumption = €10x of expenses saved. Correct strategic direction = 3-6 months saved.
SPECIFIC OUTPUTS:
Complete Behavioral System Map (20-30 pages): Full diagnostic mapping founder assumptions → team decision-making → product patterns → user behavior with strategic context
Customer Decision Flow Analysis: Step-by-step breakdown of actual user journey with friction points, drop-off triggers, and behavioral barriers mapped at each stage
Top 5-7 Behavioral Bottlenecks: Prioritized by impact with root cause analysis for each (not just symptoms)
Framework/System Recommendations (If needed): Custom behavioral frameworks and incentive structures aligned to your specific product and market
Strategic Implementation Guidance: Sequencing recommendations - what to fix first, what can wait, what requires validation
TIMELINE: 2 weeks
PERFECT FOR COMPANIES THAT NEED:
Deep understanding of WHY activation/retention/engagement is stuck (not just WHERE drop-offs occur)
Additional analysis before committing €50K+ in resources to major product changes
Expert guidance on complex challenges (pivoting, multi-sided marketplaces, AI products, technology adoption, transformations or big company changes)
Buy-in from board/stakeholders with evidence-based analysis (not assumptions or best practices)
Internal capability building (team learns behavioral frameworks to apply independently)
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Strategic Clarity Engagement
INVESTMENT: €9.999+ (Founding rate)
WHAT YOU GET:
WHAT YOU GET:
→ 4-6 Week Intensive Engagement to architect behavioral systems for major strategic decisions
Complete behavioral system diagnosis and validation for high-stakes strategic bets (pivot, market entry, new business model, major product repositioning, technology adoption)
→ Strategic Bet Behavioral Validation:
Is this the right move? What are the critical behavioral assumptions?
Risk analysis: What could make or break this strategy from behavioral perspective?
Market/user psychology validation before committing significant resources
→ AI-Enhanced Strategic Analysis using proprietary intelligence:
Curated database of 1,500+ behavioral science research studies
Pattern recognition across 200+ documented cognitive biases
50+ diagnostic frameworks (gathered over a decade from top experts in product, behavioral sciences, and strategy)
Competitive behavioral analysis and market psychology mapping
→ Custom Strategic Frameworks:
Product/Service analysis through decision flows, incentive structures, and friction management systems designed for your specific strategic context
Complete user journey architecture analysis aligned with business model and behavioral psychology
Organizational alignment frameworks, if needed
→ Live Strategic Sessions:
Weekly check-ins during implementation (4-6 sessions) with real-time behavioral analysis as you execute
Half-day to full-day team alignment workshop to build internal capability and unified understanding
On-demand advisory access for critical decision points
→ Included for Ongoing Use:
Academy of Irrationality: Education so your team can independently understand behavioral drivers
Growth Experiment Database: 400+ validated A/B test insights your team can deploy immediately
Framework Library: 50+ diagnostic tools for internal analysis (normally reserved for retainer clients)
Complete Documentation: Custom frameworks, playbooks, and measurement approach your team can reuse
WHY THIS IS CHEAP:
Wrong strategic approach or behavioral misstep at this stage costs cumulatively €500K-2M+ in wasted development, lost time-to-market, and missed opportunities. This engagement de-risks your strategy and gives you confidence you're building the right thing - before burning runway on execution.
One avoided wrong pivot = €500K-1M saved. Correct market entry strategy = 6+ of saved pivoting.
SPECIFIC OUTPUTS:
Complete Behavioral System Map (25+ pages): Full diagnostic with strategic context - founder assumptions → team decision-making → product architecture → user behavior → market dynamics
Strategic Bet Validation Report: Consequence of you move through behavioral lenses. Critical behavioral assumptions that could make/break the strategy, risk mitigation recommendations from customer POV.
Custom Behavioral Framework: Decision flows, incentive structures, friction management systems designed specifically for your strategic context (not generic templates)
User Journey Architecture: Your journey mapping aligned with business model, competition inspiration, and behavioral psychology
Priority Classification: Phased approach with specific interventions categorized based on multiple categories
Risk Mitigation Strategies: What happens if behavioral assumptions don't hold? Contingency plans for top 3-5 failure modes
Team Alignment Materials: Workshop materials, frameworks, and decision-making playbooks your team can continue using independently
Competition analysis: Examples of best practices from other companies
TIMELINE: 4-6 weeks (varies based on complexity and strategic scope)
PERFECT FOR COMPANIES MAKING HIGH-STAKES DECISIONS:
Major pivot or market entry: Need behavioral validation, technology adaptation strategy, before committing €100K-500K+ in resources to new direction
Fundraising preparation: Need compelling growth story backed by behavioral strategy (not just financial projections)
Product-market fit crisis: Have traction but can't break through to next growth stage - something fundamental is misaligned
Strategic bet that could define company: New business model, major feature, target market shift, technology platform change
Board pressure for results: Need expert guidance to de-risk execution and deliver outcomes (not more experiments that might fail)
Building internal capability: Want team to learn systematic approach to behavioral thinking (not just get answers)
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I limit engagements to 4 clients at a time to maintain quality and depth of partnership.
Custom approach also possible.