In the AI age, not understanding how human behavior shifts in different contexts, across touchpoints, widens the gap between intended outcomes and actual user behavior - keeping businesses stuck and wasting resources. I provide systematic clarity to bridge that gap.
Close the Gap Between What You Build and How Humans Actually Behave
Stop Wasting Resources on Misguided Optimization
Businesses are failing at unprecedented rates despite having more data, more AI tools, and more specialists than ever.
Why? Data shows symptoms, not root causes. AI amplifies wrong assumptions. Neither can see the behavioral connections across touchpoints.
When your intentions (strategy, product design, communication) don't align with actual user behavior (psychology, decision-making, context-dependent preferences), it creates consequences:
Metrics won't move (activation, retention, engagement stuck)
Product decisions that underperform despite looking right
Resources wasted on wrong assumptions
Too much scattered information from experts without a unifying strategy
User needs and business goals pulling in different directions
Internal conflicts without clear, unified direction
Every month you optimize the wrong thing is another month of burned budget and lost confidence. Companies that miss their behavioral misalignments don't just plateau—they run out of time.
How This Is Different From Everything Else You've Tried
Specialists optimize what they SEE: data, metrics, user feedback, design.
But failures come from what they DON'T SEE: incentives, psychology, subconscious barriers.
They solve symptoms. The root problem stays hidden.
I don't replace your team, specialists, or agencies - I cooperate with them and amplify their abilities.
What I Do Differently:
I don't optimize any single layer. I diagnose your complete behavioral system:
Layer 1: Founder assumptions about users
Layer 2: How those assumptions shape team decisions
Layer 3: How decisions create product patterns
Layer 4: Why patterns don't match actual user psychology
This reveals the misalignments your data or AI can't show - the invisible gaps keeping everything stuck.
The Cost of Ignoring Root Causes And Not Having Systematic Clarity
Here are examples from my case studies:
Close the Gaps in User Behavior
Most consultants optimize one layer. I diagnose your complete behavioral system: founder assumptions → team cross-alignment → product patterns → user behavior
You'll understand exactly what's broken, why it's broken, and what to fix first.
Get Systematic Clarity to See What’s Actually Broken
Achieve full potential by unifying activities across all touchpoints with behavioral clarity
Get unstuck by empowering your team with systematic behavioral insights
Drive sustainable growth by addressing root causes, not symptoms
Build products people love by understanding what actually drives behavior
I understand how overwhelming it can feel when your product isn't resonating as intended.
For over a decade, I've helped leaders at companies like Creative Dock, KPMG, or Bloomreach solve behavioral challenges that data couldn't reveal. My behavioral insights have guided more than a hundred companies across AI, fintech, e-commerce, and B2B SaaS.
— Serge Depaux, Head of Innovation & Biz Dev team at Creative Docks
“I had the pleasure of working with Peter for three years at Creative Dock. Within our demanding Corporate Venture Building environment, Peter demonstrated his ability to adapt and meet expectations. He has a strong talent for understanding complex problems and transforming them into innovative, practical solutions - which is at the heart of our business. I particularly appreciated his commitment, creativity, and quick thinking. Simply put, Peter gets the job done.”
— Viktor Mikus, Founder of Quantinnova
“Peter doesn't just advise, he challenges assumptions and designs systems that work under pressure. His insight has been invaluable for both our fund's performance and my clarity as a founder.”
— Petr Klimes, Head of EMEA Ooredoo project
“I had the opportunity to work with Peter on a team developing a fintech product for a leading telecommunications company. The resulting product was successfully launched in the Middle East. Peter contributed to both the design and development of the product and proved to be a rare combination of innovative thinking, attention to detail, and practical execution. He listens well, analyzes thoroughly, and approaches even complex problems with creative, unconventional solutions. His approach and dedication were key to our success.”
Unique methodology
I am skilled, as one of the few in the world, in BASIC© – a diagnostic approach to the development of effective behavior interventions. Developed by leading behavior consultancy iNudgeyou, the framework is also used by institutions like OECD, World Bank, and the EU to develop more effective policies
Selected Work
Proven Results Across Industries, Stages, and Continents
Same Problem. Different Industries. Invisible to Most.
After 10 years at industry-leading consultancies working with 100+ companies across three continents and dozens of industries, I kept seeing the same problem: invisible behavioral gaps between what companies assume and how humans actually behave—costing more than any other issue.
Here is the short summary of my packages: From simple to intensive — Choose the path that fits your needs
Begin with a free Behavioral Diagnostic.
You'll identify your biggest misalignments blocking your growth, and you’ll receive one actionable framework, and see whether we are a good fit to work together or not.
If I do not deliver value, you’ll still receive free access to one of my digital products Academy of Irrationality & Database to Grow.
No obligation. Just value.
€297 → €0
I left the agency world in 2025 to build an independent practice focused on helping tech companies understand what's actually keeping them stuck.
While building my case study portfolio, I'm offering founding client rates: 50% below standard pricing.
Available through March 2026 or first 10 clients.
In exchange for reduced rates, I ask for documentation permission and testimonials if results are strong.
You get the same methodology and diagnostic quality—at founding client pricing.
Gap Clarity
€999 | 1 Week
90-minute diagnostic revealing the invisible gaps between what you assume and how users actually behave.
You get:
Complete behavioral system mapping
AI-enhanced analysis (1,500+ research studies, 200+ cognitive biases, 50+ frameworks)
Top 3 bottlenecks ranked by impact
Prioritized action plan (what to fix first)
Access to my behavioral resources (Academy of Irrationality, Growth Database)
Perfect for: Startups who know metrics are stuck but can't figure out WHY.
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Complete System Analysis
€2,999+ | 2 Weeks
Comprehensive 2-week audit of your complete behavioral system with implementation roadmap.
You get:
Full system diagnosis (20-30 pages)
AI-enhanced deep analysis (1,500+ research studies, 200+ cognitive biases, 50+ frameworks)
Customer journey friction analysis at each touchpoint
5-7 behavioral bottlenecks with root causes
2-3 live working sessions with your team
Strategic implementation guidance
Perfect for: Companies needing deep understanding before committing €50K+ to major changes.
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Strategic Clarity Engagement
€9,999+ | 4-6 Weeks
Intensive engagement to validate high-stakes strategic decisions before you commit significant resources.
You get:
Strategic bet behavioral validation (is this the right move?)
AI-enhanced strategic analysis (1,500+ studies, 200+ biases, 50+ frameworks + competitive analysis)
Custom frameworks designed for your specific context
Weekly implementation support (4-6 sessions)
Team alignment workshop (half-day to full-day)
Complete documentation your team can reuse
Perfect for: Major pivots, market entry, or strategic bets that could define your company.
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I limit engagements to 4 clients at a time to maintain quality and depth of partnership.
Custom approach also possible.
I usually work with:
Mission-driven tech founders and leadership teams
Series A/B startups with product-market fit signals
AI, e-commerce, B2B SaaS, fintech, healthtech, consumer apps
Growth-stage businesses navigating plateaus, pivots, or expansion
Not for: Pre-product companies without users, or larger companies with 100+ employees
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When metrics stay stuck despite months of optimization (activation flat, retention declining, engagement plateaued), I diagnose why users aren't behaving as intended—revealing invisible gaps between your assumptions and actual user psychology.
You get clarity on root causes and a prioritized roadmap of what to fix first.
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Before major bets like pivots, market entry, new product launches, or technology adoption, I validate behavioral assumptions before you commit significant resources—identifying what could make or break the strategy from a human behavior perspective.
You get risk analysis, behavioral validation, and clarity on whether this is the right move.
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When features exist but users don't engage, or organizational changes aren't accepted, I diagnose the gap between intent and action—emotional barriers, hidden friction, and psychological misalignments blocking adoption.
You get understanding of WHY behavior doesn't change and what needs to shift first.
Examples of base case applications:
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When you want users to love your product and keep coming back (not just use it once), I design behavioral systems using engagement psychology, habit formation principles, and delight mechanics. You get frameworks that transform functional products into experiences people can't quit.
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When you want to create product experiences that feel intuitive, delightful, and memorable—not just functional—I engineer behavioral systems that shape how users feel at every touchpoint.
You get frameworks for designing emotional responses, crafting memorable moments, and creating experiences that feel effortless—transforming utility into delight.
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When you're a technical founder needing product thinking but not ready for a full-time CPO, I embed as strategic product advisor—bringing behavioral systems thinking to decisions, roadmap, and team alignment.
You get product strategy grounded in behavioral clarity, not just feature lists.
What Makes Me Different
In the AI era, technical execution is no longer the bottleneck. Anyone can build fast, analyze data, and access frameworks.
The bottleneck is understanding invisible dynamics, the unspoken team friction, emotional barriers to adoption, and hidden patterns that block growth.
That's where I operate:
Most consultants work from data alone. I read what's invisible.
Agencies execute your plan. I help you see if it's the right plan.
Fractional CPOs manage teams. I diagnose what's actually blocking them.
That's where I work, at the intersection of behavioral systems, emotional precision, and strategic thinking.
Most consultants see symptoms. I see root causes.
As seen on:
View Podcast (SVK) Manipulation To Positive Behavior. View here.
Presenting research at the summit of the Institute of Change
I'm Peter Mucka, a behavioral architect who helps tech companies bridge the gap between their technology and actual user behavior, and close the behavioral gaps that are killing their potential.
My Background:
For over a decade, I've specialized in applying behavioral science to product strategy and venture building. My work has impacted millions of users across AI, fintech, e-commerce, and B2B SaaS.
I led execution at Creative Dock (EMEA's largest venture builder), behavioral architecture for a neobank for 140M customers of one of the biggest Telco in the Middle East, and advised on €100M+ M&A transactions.
I am skilled in BASIC© - a behavioral methodology used by OECD, World Bank, and EU institutions - and serve as an official mentor at StartupYard, Central Europe's leading startup accelerator.
My Approach:
I work at the intersection of behavioral systems, emotional precision, and strategic thinking. I don't just analyze your metrics - I map how your founder assumptions cascade through team decisions into product patterns that drive user behavior. Then I show you where the system breaks down.
Outside of work, I'm a lifelong gamer and hiker.
