I fix products that should be winning
I help builders of (not only) digital B2C products figure out why people don't want their stuff.
For 13+ years, I worked for the industry leaders to beat competitors, build unique businesses, and understand users.
How much is low product desire costing you?
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They're winning. But they shouldn’t.
Your competitors are winning with sh*tier products than you have. And you have no idea why.
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Lost time and money.
You don’t want to spend huge time & money creating something nobody wants
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People are still leaving.
You tried specialists or applied psychology hacks but got mediocre results at best
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Wasted potential.
You build high quality product but have low interest from users or customers, and believe your product has more potential
I operate as your product ‘architect’
I sit between what your customers actually want and what your team can build. You get the diagnosis and the recommendations. Your team executes, knowing what they're aiming at.
What I fix
Desire is built or lost across the nine stages where your product meets a customer.
I check all nine. Logic and emotion, usability and experience, the rational and the irrational. The frameworks come from a decade of work and 1000+ ideas evaluated.
Digital products & platforms
Metrics that finally match what the product deserves. Or a launch that isn't a coin flip.
I go through all nine stages, show you exactly where desire breaks and why, and hand you the fixes ranked by impact. You focus on winning instead of guessing.
E-commerce
Conversion that finally moves, and customers who come back without a discount code.
I map the journey from first ad to repeat purchase, show you which stage is killing the sale and why, then rank the fixes by what pays back fastest. Optimise for the return, not just the click.
Premium products
People stop comparing you on price. They choose you for who it makes them, and they say so to others.
Premium is where desire does all the work. The reasons people pay are irrational, which is exactly why they can be engineered. I go stage by stage and find where yours stops earning its price, then rank what to change by what people feel first.
AI products
People come back on day thirty, not just day one. Signups turn into use, and use turns into paying.
AI products die of indifference, not of bad output. The model works, the novelty runs out, and nobody had a reason to return. I find where the reason should have been built and wasn't, then rank what to add by what brings people back soonest.
The Consumer Desire X-Ray
If people don't want your product badly enough, they don't interact with it, don't buy it, and leave the moment something else comes along.
Get clarity on where and why people aren't saying yes to your product, and what it's costing you.
How it runs. We start with a kickoff call about your product, your numbers, and what you've already tried.
Then I take your product and your strategy through the Desire Matrix Model, my own framework, across all nine stages where your product meets a customer. I find where desire breaks, why it produces the numbers you're seeing, and what to change first.
Then we sit down live and go through all of it.
You leave with the recording, a FigJam breakdown, and the actual problem named. Not the symptom you arrived with.
Plus the recommendations, and I can help you implement them if you want the support.
Price €1,500. One to two weeks delivery.
Half now, half after the last session. If what I find isn't worth more than the full price, there's no second payment.
I limit engagements to 4 clients at a time to maintain quality and depth of partnership.
Experience proven across industries, sizes, and continents.
My methodology is developed by working with businesses from bootstrapped early-stage startups to billion-dollar enterprises. In areas ranging from M&A and e-commerce to product & venture building.
Affiliations & partnerships
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Institute of Change
Independent platform of experts delivering systematic solutions for organizations facing a rapidly changing environment.
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Tempo Ventures
Transformation and creative studio
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StartupYard
The biggest Czech seed accelerator for technology startups
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Maxman Consultants
Training and development company
For a decade, I have talked about how to build products people desire
About Me
I've spent a decade watching the same pattern repeat. Smart people build real things. Real humans don't desire them, so they don’t want them. Very few can explain why, and even fewer can explain it or put it in frameworks. That became my obsession.
I've followed that question across M&A, venture building, e-commerce, and product strategy on three continents. Two work-related surgeries that almost cost me my life later, I understood that the invisible forces that break products break people the same way.
Lifelong gamer. Hiker. Systems thinker. Equally drawn to the darker science of human behavior and the questions science has not answered yet, or, well, is afraid to.
