Implement & Measure New Initiatives More Efficiently

Transform how your organization influences decisions and drives adoption. This intensive workshop equips you with the frameworks, tools, and measurement systems to systematically apply behavioral science and deliver measurable outcomes.

Foundations Behind Sales & Marketing That Drives Purchase Decisions

Move beyond surface-level marketing tactics. Learn the deep psychological drivers behind purchase decisions and get practical frameworks to increase conversion rates, boost customer lifetime value, and turn casual browsers into committed buyers.

Predict & Influence Decisions

Master the decision-making principles that separate industry leaders from everyone else. Learn to predict behavior like tech giants, avoid the cognitive biases that derail initiatives, and systematically influence the decisions that matter most to your business.

Identify failure patterns before they cost millions

Prevent costly failures before they happen. This specialized workshop reveals the behavioral patterns behind failed products and campaigns, giving you diagnostic frameworks to de-risk innovation and turn past failures into predictive intelligence.

Cutting-edge research on human-AI behavior

Your AI investment is only valuable if people use it. This 3-hour deep-dive explores the latest research on human-AI interactions and gives you practical frameworks to accelerate adoption, reduce resistance, and maximize ROI from AI tools.