Solve customer bottlenecks. Boost metrics. Systematically.
I decode how people make decisions in your product or service, then architect solutions that boost metrics by optimizing customer flow, decision-making processes, and hierarchy of information, using proven methodologies, AI, and cutting-edge behavioral insights, rather than guesswork or data alone.
✓ Most businesses optimize one metric at a time. I fix your entire customer journey systematically.
✓ Using proven frameworks (not agency inventions) adapted to your customer’s or user’s decision-flow
✓ 10+ years of experience, trusted by 140M-user neobanks, 50+ startups, backed by OECD-validated methodologies
Founders and leadership teams
Series A/B startups (€1-30M ARR)
AI, e-commerce, B2B SaaS, fintech, healthtech, consumer apps
Growth-stage businesses navigating plateaus, pivots, or expansion
Whether you're struggling with activation, retention, product-market fit, or scaling, if your success depends on understanding how people make decisions, we should talk.
Behavioral insights work across any business where human decision-making matters.
Who I Work With
For over a decade, I worked for leaders in the industry, building and consulting businesses from startups, AI companies, the biggest e-commerce to giants in EMEA and the USA.
In that time, I gathered a vast library of frameworks, insights, and research, and learned which actually work in the real world. My approach isn't inventing 'new' methodologies as agencies tend to do; it's knowing which proven frameworks to apply, when, and how to adapt them systematically to your specific customer decision-flow and bottleneck. Everything else can be outsourced to AI.
If you do not fix behavioral architecture and focus on aligning your whole customer flow, you might get traction but they don't convert, you might get leads but they don't stay, you might grow but it's not sustainable and eventually collapses, you might get a purchase but soon they leave for a competitor.
I help design the invisible incentives, drivers, and friction points that guide user decisions, creating or transforming products or services customers don't just understand, but trust, love, and can't stop using.
I’m a behavioral architect
Build Smarter. Grow Faster. Transform Effectively.
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Navigating uncertainty about where to focus next?
Whether you're building AI, fintech, B2B tools, or consumer apps, I decode the behavioral patterns and invisible market dynamics that others miss.
Then, architect a strategic roadmap grounded in how users actually make decisions, not just what data suggests. In today’s crowded markets, understanding psychology and true human nature is your only sustainable moat
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Your features exist, but users aren't engaging.
Whether it's a SaaS onboarding flow, e-commerce checkout, mobile app feature, or yes, AI capabilities users requested but don't use, I diagnose the gap between intent and action. The emotional barriers, hidden friction, and psychological misalignments that block adoption.
Then we architect behavioral triggers that transform functionality into daily habits.
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Initiatives keep stalling, and no one knows why.
Your team debates endlessly. Decisions get delayed. Launches slip.
I identify the invisible dynamics blocking execution: unspoken team friction, founder decision paralysis, competing priorities, and systemic barriers.
Then we architect processes and frameworks that enable consistent shipping, because speed matters in every market, not just tech.
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Need more than advice?
Need a partner who's built products? Unlike pure consultants, I have a background in building actual products and ventures with emerging technologies.
I don't just tell you what to do, I roll up my sleeves and build alongside you: from initial research through technical implementation to go-to-market strategy.
You get behavioral expertise + product building experience + startup operator mindset in one partner.
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Your product worked yesterday. Will it work tomorrow?
Markets shift. AI changes user expectations weekly. I guide you through transformation by reading behavioral trends competitors miss, like how AI changes what users tolerate (instant = expected) or trust (black-box AI = anxiety).
We adapt your product and processes to stay ahead of behavioral shifts, not react from behind. Because in 2025, "wait and see" means "lose market share."
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Moving beyond growth hacking to compound & sustainable systems.
Whether B2B referrals, consumer viral loops, marketplace network effects, or community-driven growth, I architect mechanisms based on deep behavioral patterns, not surface tactics.
Referral loops that feel natural. Social proof that converts. Habit-forming features users can't quit. Your growth becomes systematic and predictable, not dependent on paid ads or luck.
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Launching in new markets? Adopting AI internally? Building with emerging tech?
I've spent 10+ years advising businesses with emerging technologies, from fintech in the Middle East to AI-powered ventures. I decode the behavioral and cultural patterns that determine adoption BEFORE you invest significant resources.
Whether you're a European company entering Asia, adding AI to workflows, or building with tech users don't understand yet, I identify the invisible risks and opportunities others miss
Unique methodology
I am skilled, as one of the few in the world, in BASIC© – a diagnostic approach to the development of effective behavior interventions. Developed by leading behavior consultancy iNudgeyou, the framework is also used by institutions like OECD, World Bank, and the EU to develop more effective policies
Your team makes decisions. Your customers make choices. How much money and time are you wasting on behavioral bottlenecks?
Begin with a free 30-minute Behavioral Diagnostic.
You'll identify your biggest behavioral bottleneck and receive one actionable framework, whether we work together or not.
If I do not deliver value, you’ll receive free access to one of my digital products worth at least 67€.
No obligation. Just value.
Package Options
If there's a fit, we'll discuss:
Customer Bottleneck Solver
Behavioral Due Diligence — €1-3K
Comprehensive analysis with prioritized roadmap.
Deep-dive into your specific challenge
Diagnose root causes (not symptoms)
Identify invisible dynamics blocking progress
Health/risk behavioral audit bar
Prioritized action framework
Clear next steps
Timeline: 1-2 weeks
Perfect for: Teams who know something's broken but can't pinpoint why. Or just want second look/opinion on their activities.
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Behavioral Clarity on Demand
Monthly Partnership — €1+K/month
Ongoing strategic guidance with hands-on execution.
2-3 strategic sessions per month
Hands-on workshop facilitation
Framework/System development together
Behavioral analyses as you ship
Specialist coordination when needed
Unlimited async support between sessions
Minimum: 3 months
Perfect for: Very active product teams shipping regularly or leaders making key decisions, who need behavioral expertise on demand
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Metrics Booster
Strategic Sprint — €5-8K
Intensive engagement on specific challenge.
4-6 week focused engagement
Major strategic bet validation
Market entry or pivot guidance
Complete behavioral framework/systems delivered
Implementation roadmap
Support during implementation
Team workshop included
Timeline: 4-6 weeks
Perfect for: Companies making a major strategic decisions and want to get it right
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I limit engagements to 4-5 clients at a time to maintain quality and depth of partnership.
Custom approach also possible.
You can also find me:
View Podcast (SVK) Manipulation To Positive Behavior. View here.
Presenting research at the summit of the Institute of Change
Upcoming events
(coming soon)
Selected Work
Proven Results Across Industries, Stages, and Continents
Case Studies
30-60 page breakdowns of why companies succeed or fail through systematic behavioral analysis.
From e-commerce/marketplaces, B2B, consumer apps, to AI.
— Serge Depaux, Head of Innovation & Biz Dev team at Creative Docks
“I had the pleasure of working with Peter for three years at Creative Dock. Within our demanding Corporate Venture Building environment, Peter demonstrated his ability to adapt and meet expectations. He has a strong talent for understanding complex problems and transforming them into innovative, practical solutions - which is at the heart of our business. I particularly appreciated his commitment, creativity, and quick thinking. Simply put, Peter gets the job done.”
— Viktor Mikus, Founder of Quantinnova
“Peter doesn't just advise, he challenges assumptions and designs systems that work under pressure. His insight has been invaluable for both our fund's performance and my clarity as a founder.”
— Petr Klimes, Head of EMEA Ooredoo project
“I had the opportunity to work with Peter on a team developing a fintech product for a leading telecommunications company. The resulting product was successfully launched in the Middle East. Peter contributed to both the design and development of the product and proved to be a rare combination of innovative thinking, attention to detail, and practical execution. He listens well, analyzes thoroughly, and approaches even complex problems with creative, unconventional solutions. His approach and dedication were key to our success.”
Why and Actually How Blog
I decode why unicorns rise or burn through systematic behavioral analysis, then turn those lessons into signature deep-dive blueprints for ambitious leaders in the EU and beyond.
What Makes Me Different
In the AI era, technical execution is no longer the bottleneck. Anyone can build fast, analyze data, and access frameworks.
The bottleneck is understanding invisible dynamics, the unspoken team friction, emotional barriers to adoption, and hidden patterns that block growth.
That's where I operate:
Most consultants work from data alone. I read what's invisible.
Agencies execute your plan. I help you see if it's the right plan.
Fractional CPOs manage teams. I diagnose what's actually blocking them.
That's where I work, at the intersection of behavioral systems, emotional precision, and strategic thinking.
Most consultants see symptoms. I see root causes.
For more than a decade, I've been passionate about human behavior and decision-making in business. I specialize in building products and ventures with innovative and emerging technologies, while creatively solving challenges around human behavior. My passion is helping doers create tools that make a real impact in the world.
Official Mentor at StartupYard (Czech Republic's leading startup accelerator), where I guide early-stage founders on product strategy and behavioral design.
Outside of work, I'm a lifelong gamer and hiker.
