Before You Commit. Get a Second Opinion.
About to sign with an agency? Hire a specialist? Make a major product bet? Get an independent, behavior-focused review before the money leaves the account.
Best if….
You got a proposal from an agency or consultant. It looks reasonable. But something feels off and you can't name it.
Your team is about to make a big product decision. Everyone's aligned. That's exactly when blind spots form.
You want someone with no stake in the outcome to tell you what they actually see.
You've been told what to build. You want to know if real users will actually use it.
What it is and what you get
A clear, honest assessment of what's strong and what's risky
The specific behavioral gaps I spotted, explained in plain language
A prioritized list of questions you should be asking before you move forward
Written summary delivered within 48 hours after the session
No vague impressions. No diplomatic hedging. You're paying for a direct answer.
A focused 90-minute intensive working session. You share what you're looking at. I ask the questions your internal team stopped asking.
I come in with a specific lens. Not just "does this strategy make sense on paper?" but: are the behavioral assumptions behind it sound? Where is this plan ignoring how people actually make decisions? What will likely not work, and why?
You walk away with:
Selected examples of case studies
Various problems, various companies.
LET’S GET STARTED
One conversation can save you months of the wrong direction.
Tell me what you're deciding. I'll tell you what I see.