Product Market Unfit → Fit
Let’s make your product work and be successful in the market. I help you understand the market’s ever-changing needs, expectations, irrational behavior, and subconscious decisions.
#1 reason (43%) of all startup failures is due to wrong product market fit. Which is in other words, whether people want your product or not. Do you really want to bet on just strategy and data, or also on psychology and science?
11 years and 1000+ ideas heard:
For over a decade now, I have worked in many areas like business development, research, innovation, to actual product building. I have probably analyzed and sat on calls seeing 1000+ ideas, trying to determine if it’s gonna work or not.
Specialist can see only one picture, successful entrapreneur usually have very limited way to understand context and adjust advices depending on where your are. Few examples from my career.
I have started my career in the KPMG startup studio, doing business advisory for startups.
In Bloomreach, I advised on innovation and new ideas for the biggest e-commerces in the world
Worked in biz. dev and innovation, while Creative Dock (Venture builder) became the largest in EMEA.
Leading product consulting in Sudolabs, the most successful Slovak company in the US market, developing products for (not only) US founders.
Currently, I am also a mentor in StartupYard, the biggest startup accelerator in the Czech.
If someone says they can make your product succeed is simply lying; we can only increase the chance. But I can for sure tell why your product will fail.
Process
1. First, I need to understand your current situation
I will look at your current product, market, and the way you defined your customer and structured acquisition channels, so I can identify inconsistencies and room for improvement.
Team Workshop
We begin with a workshop with management and key employees across departments, and through structured analysis, I will look at your ambitions, goals, and current activities, and align on expectations.
Analysis of your current & past approaches
We will go together through what you have tried currently, in the past, and understand why it did not work.
Audit of your current product
I will do an audit of your current product activities and other materials related to product (sales, marketing, innovation, business models)
Understanding your user & market
Research of your market needs, inspirations, and legacy products.
Process
2. Then we look outside together
I will either analyze existing, or create if necessary (and depending on budget and needs) a full market research. I will also compare your product to direct and indirect competition to discover new opportunities for much better market penetration without re-inventing the wheel and saving budget.
Qualitative research
We conduct interviews with your current and potential customers. We explore how they perceive your brand, what motivates them, and what they feel is missing.
Competition analysis
We evaluate how your direct and indirect competitors operate. We examine their product flow, market strategy, and public data so you understand who you are competing with — and how you can differentiate.
Quantitative research
We validate and quantify insights from qualitative analysis through quantitative research, providing precise and statistically significant data about your market.
Market trends
We analyze market developments, changing customer needs, and new approaches within the segment. We help you understand where your market is heading — and where the opportunities are to stay one step ahead.
Process
3. We will prepare a strategy together with clear materials
Clear strategy, design, and materials for all the important areas of your product, which you can immediately use.
Important: Exact deliverables depend on the needs and budget, but here are all the possible deliverables.
Value proposition & product communication
Define a clear and compelling value proposition that explains why customers should choose your product and what unique value it delivers.
Product adaptation & GTM strategy
Adapt your product to market needs and define a clear go-to-market strategy to successfully launch and scale.
Behavioral system architecture
Design systems that shape user behavior through smart triggers, incentives, and feedback loops to drive engagement and long-term adoption.
User flow re-design
Optimize and simplify key user journeys to remove friction, improve conversions, and create a smoother user experience.
Product marketing, flywheel & growth hacks
Build product marketing strategies and growth mechanisms that create sustainable momentum through acquisition, activation, and retention.
Risk assessment framework
Identify strategic, product, and market risks early and build a framework to evaluate and manage them effectively.
Selected examples of case studies
Various problems, various companies.
You will also receive FREE access to my unique digital products
🎓 Academy of Irrationality
Decoding why society behaves the way it does. Deep-dive course on human irrationality and behavioral decision-making for product builders and entrepreneurs.
🚀 Database To Grow
400+ curated business growth insights and frameworks, lifetime access.