When people do not behave according to your expectations. With my unique framework, I apply timely scientific principles to an ever-changing world, to decode, influence, and fully change behavior - and who you are and how you can do the same, repeatedly.
Change Behavior
“Technology matters only when people adopt it. Innovation matters only when it changes behavior permanently. Products succeed only when they align with human nature.”
My work
100+ pages, 40+ methods, 4 areas, 1 of its kind.
To change anything, first, you need to understand it, I mean, really understand it!
Therefore, I have written one of the most comprehensive and practical guides for understanding, classifying, and changing behavior.
Unique methodology
I am skilled, as one of the few in the world, in BASIC© – a diagnostic approach to the development of effective behavior interventions. Developed by leading behavior consultancy iNudgeyou, the framework is also used by institutions like OECD, World Bank, and the EU to develop more effective policies
Process
1. Analysis of your current situation
Understand your current goals, target groups, and behavioral dynamics before defining the strategy
Alignment workshop
A collaborative workshop to align on your goals, target groups, challenges, and key behavioral changes.
Gap diagnosis
Identify the gaps between your current solution performance and your desired behavioral outcomes.
Data audit
Review available data, metrics, and insights to understand user behavior and identify improvement areas.
2. Behavior analysis & strategy
Analyze how users think, decide, and behave to design a strategy that drives adoption, engagement and long-term change.
Project’s level & behavioral reduction
Simplify the product problem by breaking it into key behavioral layers and decision points.
AI workflow integration strategy
Design strategies for integrating AI into workflows in a way that supports user behavior and productivity.
Behavioral classification
Segment users based on their behavioral patterns, motivations, and decision styles.
Flow charts
Visualize key decision paths and behavioral flows to better understand user interactions.
Behavioral insights recommendation
Identify key cognitive biases and behavioral principles that can improve solution adoption.
Conceptualizing behavior
Define the core behavioral mechanisms influencing how users interact with your product.
(Optional)
3. Design & Execution
Turn strategy and behavioral insights into practical product improvements and testable solutions.
Designing experiments
Create structured experiments to validate hypotheses and test behavioral interventions.
Prototype creation
Develop simple prototypes or concept designs to quickly validate solution ideas.
Testing & Evaluations
Evaluate prototypes and product changes through testing, feedback, and behavioral analysis.
(Optional)
4. Education
Help your team understand behavioral principles and apply them in product, design, and decision-making.
Cognitive Mechanism
Learn a unique, simple model to apply any insights of human behavior with maximum efficiency and without any side effects or problems
AI acceptance & chatbot psychology
Understand how users perceive and interact with AI systems and conversational interfaces.
Behavioral design
Understand how to design products that guide behavior through incentives, triggers, and feedback.
Persuation
Explore psychological principles that influence decision-making and product adoption.
For large companies or complex projects
I am an official member of the Institute of Change for Slovakia and the Czech Republic, where the biggest names in change management are. So if you are interested in large-scale projects, it is also possible, and I will make contact with the appropriate people.
